The Coffee Bean & Tea Leaf®, Southern California-based and largest privately held specialty coffee and tea retailer, announced on June 27 that it will host its fifth annual “Support from Home” campaign in stores from June 27 to September 12. Among the core principles at The Coffee Bean & Tea Leaf®, is a fundamental commitment to social responsibility and the “Support from Home” program is one of the company’s many examples of that commitment.
The program last year raised 1.7 million cups of coffee or 65,336 bags of coffee and a $95,000 contribution to The Fisher House™ Foundation which provides resources to support injured veterans and their families.
So here how it works
(1) The Coffee Bean & Tea Leaf® will donate $1 from each sale of its limited edition “Support from Home” blend ground coffee ($9.95), and “Support from Home” Hand-plucked 100% pure Ceylon tea ($8.95), to The Fisher House Foundation.
Customers who purchase the “Support from Home” retail coffee or tea are encouraged to donate the bag or tea tin to troops overseas. Each package has a blank surface where the customer can write a heartfelt note to the soldier who will receive the coffee or tea.
(2) On Tuesday, June 28th from 4-7pm, all participating The Coffee Bean & Tea Leaf® stores will host a Summer Open House where summer promotional beverages – Strawberries and Cream Ice Blended® and Honeydew Ice Blended® drinks will be sold for a $1 donation which The Coffee Bean & Tea Leaf® will award to The Fisher House™ Foundation.
(3) Finally, The Coffee Bean & Tea Leaf® will donate $1 to The Fisher House™ Foundation for every “Support from Home” gift card sold (initial activation, no reloads)